A Legacy of Innovation
DDating back to 1974, our iconic jewelry chain has been a cornerstone of our brand, embodying craftsmanship and innovation. As we approach its 50th anniversary, we find ourselves not only celebrating its history but also looking toward its future.
LINKS 1974 takes our classic chain to new heights with the introduction of the oversized edition.
This symbolizes our commitment to seeing ourselves in a more modern light, embracing change, and evolving with the times. It's a nod to our history while boldly stepping into the future.
LINKS 1974: the new collection
"LINKS 1974" is not just a collection; it's a philosophy.
It's an ode to the enduring allure of chains and their ability to capture the essence of beauty in its purest form. Beauty is not just skin deep; it's a reflection of our soul, our experiences, and the love we share with the world.
LINKS 1974 gives a whole new perspective to our most traditional and iconic design. The new oversized chains show a clean design and a bold attitude at the same time. That is why we wanted this campaign to be modern, captivating, and different. Strikingly attractive.
The "LINKS 1974" collection was born from our continuous will to push our limits, experimenting with shapes and sizes, while improving the quality of our pieces.
Design-wise, we worked hard to find the right balance between all elements. After many trials, we eventually crafted the largest chain we have ever imagined here at DelBrenna. We made it by using our traditional technique, invented by Massimo in 1974, which means we had to escalate the size of all elements and intensify all our production and building processes.
The result is a chain that is larger, bolder, and more beautiful than ever.
honor the past, embrace the future
"LINKS 1974" is a new statement for DelBrenna. It's a celebration of our past, a reflection of our present, and a promise for the future.
As we embark on this exciting journey, we want to remind ourselves that beauty lies not only in what we see, but also in the connections we make and the love we share.
For such an important collection, we could not but talk about our memories, the connections that these new pieces tie with the past. We took a trip back in time, dusted old pictures, and talked about how Massimo and Gianna DelBrenna started the company in the 70s, while twins Sebastian and Alessandro were little, playing in their parents' studio, experimenting with classic and new pieces of jewelry.
LINKS 1974 is a new collection that originates from our most traditional and iconic design, which is about to turn 50 in 2024.
It is a tribute to our legacy, while embracing change and innovation - the perfect representation of our "vintage modern" style!
the story of the chain
Our exclusive jewelry chain was born in 1974 from the creativity of Massimo. Its building technique is still a family secret; the design consist of different interlinking elements, all built together, threaded and soldered by hand, one after the other.
The design was set aside for many years, until it was rediscovered by Sebastian and Megan many years later as they tried to reinvent the company as a retail business and modern brand. The elements of the iconic chain had always been called "magline", which translates as "links" in English, hence the name of the chain design and collection.
Chains have adorned nobles and commoners throughout history, symbolyzing connections, strength, and unity. It is not by chance that our Links chain symbolyze our family connections, history, and love more than anything else.
Every link in our "LINKS 1974" collection tells a story of grace, strength, and timeless elegance. The new oversized chain is a testament to our dedication. Now more than ever, Links represents our past and future.